Frilly’s Smart Site client platform is a full-service engagement where we upgrade your website from legacy tools with security problems like WordPress to an agent-ready site that includes:

Custom build and design
Modern Content Management System
Automatic SEO and AEO updates

It comes with our Smart Chat conversational search agent that embeds on your website to engage in conversations with both humans and visiting AI agents. It is trained and fully customizable for websites with:

Extensive content libraries
Specialized knowledge
High need for educating visitors

This is not a vibe-coded website platform.

Know where your site stands, and what to fix

The Frilly Readability Score (FRS) comes with every free membership to the platform. Once you add your business or organization, you can audit up to 5 URLs on your website to:

Get feedback on how to improve your content
Understand the schema fixes your site needs
Learn about AI-forward compatible files

Once you upgrade, the FRS generates the code you need to improve your SEO. It also gives you detailed feedback on your content via the Content Coach for better AEO.

Frilly Readability Score: where your site stands

Smart Directory: where local networks overlap

Stay connected to your local community

Frilly’s Smart Directory is built to provide AI-powered discovery to the thousands of local businesses, sole proprietorships and non-profit organizations that operate on every zip code. Our Member Relationship Manager tools are perfect for:

Chambers of Commerce
Business Associations
Trade-Specific Agencies
Any organization managing multiple brands

Each business or organization manages one account in the network to connect everywhere else they belong.

Experience the power of the Frilly platform:

Join the platform for free.
Start by adding your business, organization, or practice to the Smart Directory.
Get your 5-page score.
Your Frilly Readability Score reads up to 5 pages of your site and shows what to fix first.
Explore the dashboard.
Use the tools your website and profile would run on in your active free profile.
Talk to us about your build.
Tell us what your site needs, and we’ll scope it with you.