
Smart Chat is a conversational agent that lives on your website and answers your visitors in plain language, using your own content. Train it on your pages and documents, match it to your brand, and embed it in minutes, so more visitors find what they need and take the next step. It also powers search across the Frilly Smart Directory.


You've published deep research and docs. Smart Chat turns it into a conversation, so visitors can ask questions and get answers grounded in your own material, not a generic bot.

Moving fast and wearing every hat? Smart Chat answers customer questions around the clock, using what's already on your site, so you can build instead of replying to the same messages.

Law, accounting, medical, and consulting offices field the same questions daily. Smart Chat handles them on your site, in your voice, and points people to the right service or the next step.

No time to answer every inquiry? Smart Chat greets visitors, answers from your own content, and helps them take the next step, whether that's booking, buying, or getting in touch.